“Building a product without research is like guessing what your users need. We helped Moolli validate its vision with real user insights and strategic UX decisions.”

Moolli is an AI-powered app designed for dog lovers, offering personalized pet care guidance and behavioral tracking.

As an early-stage startup, they needed to validate their market fit, optimize UX, and ensure their product decisions were data-driven.

Scope

  • Discovery
  • UX Research
  • Product Strategy
  • Pitch Desk

Awards & Mentions

  • Buble.ioConf 2023 -1st Place
Testeo con usuarios

Key Results & Business Impact

Validated product-market fit before heavy development investment.
Increased user engagement & trust in AI-driven recommendations.
Provided a research-driven strategy for long-term product growth.

How do you build an AI-powered pet care app that users actually need?

Moolli had a strong vision but lacked clear user insights. The key challenges:

  • Define real user pain points & expectations.
  • Validate core features & AI-generated recommendations.
  • Align UX & business strategy for long-term growth.

Research & Strategy Process

User Research & Discovery

  • Conducted in-depth user interviews & surveys to understand behaviors & expectations.
  • Mapped insights into actionable user personas.

Defining the Value Proposition

  • Identified what users truly needed vs. what they expected AI to do.
  • Refined feature priorities based on research findings.

UX Testing & Iterations

  • Conducted usability testing to validate & refine AI-driven recommendations.
  • Provided a roadmap for iterative improvements based on feedback.

3

Months. From 0 to a Scalable UX Practice

80

of UX Recommendations Implemented

75

of Roadmap Influenced by UX Research