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Helping product leaders structure UX teams, scale design maturity & drive user-centered strategies.

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Scaling UX Teams, Research & Strategy for C-Level Leaders in High-Growth Startups

Let’s work

Scaling UX Teams from MVP to Growth.
Research-Driven Decision Making.
Coaching leadership teams.

Latest Project

Struggling to scale UX in your startup? Let’s fix it.

Schedule a strategy call to discuss how to:

  • Structure your UX & research teams for growth
  • Implement decision-making frameworks that align business & user needs
  • Turn research into a competitive advantage
Let’s talk

Building Scalable UX Teams & Processes for Growth

From Research to Execution

  • Turning insights into action to inform product decisions & design strategies.
  • Establishing repeatable research processes that drive evidence-based decisions.

Optimizing UX Teams for Growth

  • Structuring high-performing UX & research teams for scaling startups.
  • Implementing Discovery Frameworks & UX Ops for better execution.

Product Strategy & Roadmap Development

  • Aligning product vision with business strategy & user needs.
  • Defining UX strategies that support company growth and scalability.

Lore_MaceratesiMy Story

I’ve always been curious about how people interact with technology. That curiosity led me from film direction to UX, research, and product strategy—because at its core, all great design is storytelling.”

Today, I help startups and scale-ups structure UX teams, build research practices, and integrate design into business strategy.

  • Fractional UX & Product Leader – Helping companies grow without the overhead of a full-time hire.
  • Research & Discovery Expert – Turning insights into business impact.
  • Startup Mentor (Google, Techstars) – Coaching founders on scaling UX & making better product decisions.

I’ve worked with HubSpot, Holoride, and scaling startups across Europe and Latin America, always focused on making UX a driver of business success.

Let’s talk about how to scale UX in your startup.

Where I’ve Worked

2024 - Now

UX & Product Mentor | Techstars Chile

2017 - Now

UX Manager & Innovation Strategist & Co-founder | Holistic Interaction

2018 - Now

Mentor and Design Sprint Facilitator | Google for Startup Latam

2018 - 2019

Fractional Head of User Experience | Ministry of Productive, Argentina

2016 - Now

Senior UX Researcher & Service Design Lead | Paginar

2014 - 2016

Lead Product Designer | Centro e-Learning UTN

2013 - 2014

Product Designer | Centro e-Learning

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Ecosistema de trabaj

From Zero UX to a Scalable Practice

September 9, 2019
Molli

Molli

September 8, 2019

Struggling to scale UX in your startup? Let’s fix it.

Book a strategy call to discuss how I can help you:
- Structure your UX & research teams
- Implement discovery & decision-making frameworks
- Align UX strategy with business goals